Reboot - Google For Growth

Learn how to better harness the power of Google, SEO, Analytics and Adwords to promote your business with Sasha Gusain, SEO and customer growth strategy expert and Tom Hunt, digital advertising consultant.

Google is the world's most powerful tool for business. This workshop will equip you with an understanding of how to take advantage of Google's paid and non-paid functions to grow your business. This workshop will include live assessments of the websites of Sydney businesses just like yours and suggestions for simple tactics to increase traffic and attract high quality customers.

You'll learn

  • the fundamental Google pillars every business should have in place - there's more than you think
  • how to identify the key terms your customers are searching for and how to structure your website to capture this traffic
  • content Google is likely to promote
  • how to develop a long-term strategy to drive your website listing up in Google search
  • how to master Google Adwords by combining a paid and organic strategy to attract customers
  • how a content strategy can attract customers.

This event was facilitated by Rebekah Campbell, co-founder of Zambesi.